Taking Internet Finance to the Next Level, Part 1

Prosper.com’s formula is relatively straightforward. It doesn’t lend, borrow, assume the risk or earn the reward for any loans members make. It simply provides the Internet platform through which prequalified borrowers and lenders can find each other, evaluate and negotiate the terms of typically small personal and business loans that are based on set of standardized rules, terms and conditions. For this, Prosper earns a percentage fee of all loan transactions.